To boost your mobile app’s performance in 2025, focus on key user engagement metrics. Monitor Daily Active Users (DAU) and Monthly Active Users (MAU) to assess retention. A high DAU/MAU ratio and longer session durations signal user value. Understanding churn rates and implementing strong personalization strategies are crucial to retaining users. Leverage advanced metrics like conversion rates and Average Revenue Per User (ARPU) for deeper insights. Studies from successful apps show the importance of engaging experiences that resonate with users.